The challenge

Cart & Co. had a strong product line but a website that felt dated and mismatched with the brand’s ambition. Navigation was cluttered, product pages lacked story, and the checkout was seeing abandonment at over 60%. The team wanted a refresh across the full site with particular attention to product storytelling and the path to purchase.

What I did

The project covered sitemap restructuring, design, and a full Webflow development build. Product pages were redesigned around editorial content — benefit-led copy, layered imagery, and a simplified add-to-cart flow. The navigation was flattened and trust signals were elevated. Post-launch checkout abandonment dropped to 41%.