The challenge

Northpaper Studio is a boutique media and content agency. Their old portfolio had no consistent case study structure, mixed presentation quality, and a visual identity that didn’t reflect the quality of their client work. They were losing pitches to competitors whose sites simply looked more polished.

What I did

The project started with brand strategy — clarifying their positioning as a specialist editorial and content partner. From there I designed a new visual identity, a case study template system, and a complete portfolio website. The site uses a modular case study structure that the Northpaper team can update without a developer.