Writing
Thoughts on design, craft, and the web.
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Design
The Subtle Art of White Space
Empty space is not wasted space. It is the most powerful tool a designer has — and the most misunderstood.
5 min read
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Branding
7 min read
Why Typography Makes or Breaks a Brand
Before a visitor reads a single word, typography has already formed an impression. Here is what that impression communicates.
Process
6 min read
Designing for Trust: Lessons from HealthTech
Health products carry an unusual design burden. Every visual decision either builds or erodes the trust people need to take action.
Design
4 min read
The Case for Boring Interfaces
The most impressive design achievement is when no one notices you were there. Here is why ordinary is the new remarkable.
Process
5 min read
What Client Feedback Actually Means
"Make it pop" is not a bad note — it is an unresolved feeling in search of a direction. How to hear what clients are really saying.
Process
8 min read
How I Structure Every Design Project
After dozens of projects, my process has settled into a rhythm. Discovery, direction, delivery — and what actually happens in between.
Newsletter
Ideas, once a month.
Design thoughts and process notes — no fluff. Sent monthly.